How do you pick a business name?

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Over the last few months, several people have asked me why my business is called STAMFORD CFO.

CFO hopefully speaks for itself – I provide Fractional CFO & Portfolio Finance Director services to businesses across the North West.

But why Stamford..?

2 reasons..

1. Stamford CFO is based in Altrincham, and the name Stamford has strong links to the area:-

🏛 The Earl of Stamford lived at Dunham Massey for over 200 years..
🌳 Stamford Park
🍺 The Stamford Arms.. great pub by the way!

2. Growing up in rural Lincolnshire, the town Stamford has great memories for me and my family. Jo Wilkinson and I had our first date in Stamford at the Periwig “several” years ago, and we got married just up the road.

Perhaps I’ve confused a few people on location, but I thought it sounded ok and I’m not that imaginative!

Picking an name is all part of the fun and games of setting up a new business – make a decision and move on to the next job!

How did you pick your business name?

#fractionalcfo #stamford #altrincham

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